deadlyjohnson:

FACTS ABOUT THINGS:

• TUMBLR WAS GETTING TOO EXPENSIVE. THEIR OPTIONS WERE TO EITHER SELL IT OR SHUT IT DOWN.
• YAHOO SAYS THEY’RE GOING TO LET IT RUN AS AN INDEPENDENT BUSINESS. IN THEORY, NOTHING WILL CHANGE EXCEPT FOR WHO’S LEGALLY OWNING IT.
• NOW EVERYONE CALM DOWN.

dreamwurks:

hacheload:

rosenkristall:

TUMBLR AND IT’S FUTURE IS AT STAKE HERE

SIGN AND REBLOG IF YOU WANT TO SAVE TUMBLR FROM YAHOO

SIGNAL BOOST

HOLY FUCKING SHIT, I CHECKED AND THIS IS NOT A DRILL

I REPEAT, THIS IS NOT A DRILL. 

We need 5,000,000 signatures

i know there’s enough bloggers out there

hell sign twice using different emails.

justcannibalthings:

If you haven’t already done it, please take a moment to read about #EATTHERUDE, spread the word, and remember to prepare your photos for the Twitter campaign on Thursday!

EVERYONE CAN PARTICIPATE, EVERYONE CAN DO THIS!

LET’S GET #EATTHERUDE TRENDING DURING THIS WEEK’S EPISODE, LET’S SAVE HANNIBAL!

deadfashionista:

So, TV ratings are complicated, unwieldy, and truly loathsome things. It’s hard to explain how they come up with the numbers, what the difference is between the numbers, and how they’re actually relevant to broadcasters in any simple terms. 

I’m going to try.

Before I start with the incredibly large wall of text that I’m not going to cut because of Reasons, here’s a promo pic for Hannibal:

The first thing you need to know is why the ratings are gathered.

In a word: Advertising. The ratings govern what broadcasters can charge for advertising during particular timeslots. The higher the ratings for a timeslot, the higher the cost of advertising. So, an ad space during Grey’s Anatomy (yes, even now) is going to cost more than an ad space during Wheel of Fortune. These costs are also governed by demographics, but I’ll get to that later.

I know, you’re thinking ‘But, nobody watches a show for the ads.’ This is true. In fact, most people don’t watch the ads at all.  But the fact of the matter is that the show you’re watching is essentially an ad to get you tuned in so you’ll see an ad during the commercials and maybe go buy a range rover or something with all that disposable income you have. I know, crazy, right?

It’s an outdated and outmoded system and I’m not going to rant about how much I loathe it. Really. I’m not.

The second thing you need to know is how the ratings are gathered.

In the USA the company that handles the ratings Nielsen Media Research (“NMR”, now a part of the Nielsen Company) has two ways of gathering its data. The first is through a viewer ‘diary’ wherein a person will self-report their watching and listening habits. The second is a Set Meter (often coupled with a People Meter) which hooks up to a television set and a phone line and records detailed information about set activation, channel changes, and viewership.

These are only distributed to around 25,000 homes in the USA.

Yes, a country with approximately 114.5 million homes with televisions sets gets all its data from 25 thousand. (Not ranting. Not at all.)

These homes are targeted by age and gender demographic (race is not taken into account). I have no idea how they are chosen, not gonna lie, my guess would be random selection.

The age and gender demographics are important because that’s how advertisers choose their targets. 18-49 is generally considered the most important among the major networks (young + disposable income), but it can change depending on timeslot or network. A network like The CW would value the 18-35s more, while Disney would want the under 16s.

There are no Magical Broadcast Frequency Fairies who can tell if your TV set is on or what station it’s tuned into. NMR take the data from this small group of people and extrapolate it out to guesstimate what everyone else is watching. Like butter spread out over too much bread, essentially.

I’m not even going to go into how shares and ratings numbers work. I only had to work with them for 6 months for data relating to a single show and my brain practically liquified. Just to give you an idea, this is what part of a ratings spreadsheet looks like for a single network. (Chosen at random, this data is all way out of date.)

That’s from a Excel spreadsheet with 1368 rows and 20 columns. The picture shows a period of 6 hours for a single network. It took so long to load I grew old and withered and died while waiting for it to open to get that screencap.

Here’s a close-up of how they break down the demographics.

If you’re into statistics, that’s practically porn.

So, to sum up, unless you have a set-meter in your home, or know someone who has a set-meter in their home, your viewership will account for exactly nothing insofar as the Nielsen Ratings are concerned.

And all the people not in America? International sales are pretty much just gravy for the broadcasters. Each episode is sold to individual foreign territories for a lump sum, say $10,000 an episode for a 22 episode season, and that’s the last the American broadcaster will have to do with it in that country. They make a few extra bucks, but it’s the equivalent of pocket money compared to American advertising dollars.

But, as this was written to try and help Hannibal fans keep Hannibal on the air, there are rumours of ways that can help. (This also applies to other fandoms. We don’t exist in a vacuum.)

Things We Can Do:

1. It’s more than likely that NBC will be taking the data from streaming on their site. However, they can measure views, but not demographics. So if you get a market research pop-up on the site ANSWER IT. Do not dismiss it, do not pass go, do not collect $200. Information is power. Power to renew.

2. Hannibal is available on iTunes. Edit: And Amazon. (Thanks gyobaku!) They’ll no doubt be taking that into account as it involves direct profit. Shut up and give them your money. (It’s apparently how The Office got picked up for a second season. Do it.)

3. There’s been whispers that they may also take data from Hulu. The same information as above applies. If you have a Hulu account, make sure your information is up to date and includes age and gender. I have no idea if that will help or if they’ll be getting that information, too, but if they are, that’s where the money is.

4. Talk about the show on Twitter, Facebook, GetGlue, Tumblr or whatever social media you use. Crowd sourced promotion has the benefit of being honest and direct and more likely to be acknowledged positively by your extended network. (This is why so many companies try to fake it and why there’s such a big backlash when they’re found out.)  I can’t say they’ll be gathering information from these places, or if they’ll attribute any worth to them, but every little bit helps.

- On Twitter use the official hashtag (you can check Bryan Fuller - @BryanFuller - or NBC’s Official Hannibal account - @nbchannibal - for it).

- Like the Official NBC Hannibal page on Facebook and make sure to talk about on your own page (and tag it, if you can). Use the app. It will make you delicious.

- Tag your posts on Tumblr. (You honestly never know what they’re looking at with social). Follow the Official NBC Hannibal Tumblr.

- Subscribe, Comment on and Share their videos on the Official Hannibal YouTube (They only have about 4000 subscribers. Get on that.)

- Follow the Official Hannibal account on Pinterest.

- Follow the Official Hannibal account on Instagram.

- Check In to Hannibal on GetGlue. This is especially important to do as it airs.

5. This one is way left-field, but may help. Watch the ads. Make a list of each company and product as the episode airs and after it’s finished, visit the sites of the companies, Google the products, hell, Bing them if you think it’ll do any good. Do it multiple times. Change up your search terms. Every company’s market analysts are paying attention to their page hits and Google ranking and when their ads are airing. If it’s possible to boost their hits enough to correlate with the airing of their ad, it may just do some good.

6. Finally, organise a Fan Campaign. Fan Campaigns have been shown in the past to occasionally positively influence the networks against cancelling a show. Here’s a list I found of 10 that worked. The best campaigns take something iconic (or beloved by the fans) from the show, and send it to the networks to show support, e.g., Roswell fans sent packets of Tabasco sauce, Friday Night Lights sent light bulbs and eye drops. What matters is showing that you care about the show, and that there’s a contingent of people not necessarily represented by Nielsen that are watching.

I may be currently trying to find details of where to send things and who to target such a campaign at, but if someone gets there before me, I suggest sending Stags to haunt their dreams. If not, I’ll post details once I have them.

So, it’s less than three days until NBC holds their Upfronts where they reveal their developmental slate for the 2013-2014 period. They appear to be shedding things left and right, but also renewing things as well. It’s hard to tell if they’re trying to work Hannibal fans up to a fever pitch, or if they’re just holding out so they can crush our souls at the last minute.

Then this happened: NBC May Hold Off On Hannibal Renewal. So all bets are off. (Thanks to hannibalkanibalas for the link.)

ktgay:

Okay guys, now that we know we may not hear anything from NBC on Hannibal’s fate for another week or two, I say we take this as an opportunity to REALLY show them we mean business.

We need to start physically mailing things to the NBC office in NYC. I was wracking my brain on what would be canon appropriate, lightweight and cheap and after the last episode I think I’ve found it.

BUSINESS CARDS - For convenience I have created a design which can be downloaded here - http://tinyurl.com/cntejjb

The .zip file contains the above image in .jpeg and .pdf formats as well as a 10 x print sheet.

If you’re feeling creative, you can create your own or send “found” cards but bear in mind, the faster we get moving, the more we can send and the greater the impact we’ll have!

Please note: We want to come across as playful, not threatening. Keep this in mind with anything you do send :)

Mailing Address :

To Robert Greenblatt,

Chairman, NBC Entertainment,

Nbc Universal Inc Corporate Office & Headquarters

30 Rockefeller Plaza New York NY 10112

Remember to upload and tag photos of your cards #NBCHannibal and #EATTHERUDE on Tumblr and Twitter

Good luck Fannibals!

- ktgay

manzanas-amargas:

mayathebea:

every-wind-in-the-river:

victorianvivisection:

One of my favorite musical artists at the moment is Adele Mcallister. If you haven’t heard of her, I wouldn’t be surprised, because she’s a college student from Massachusetts.

However, I feel like her work is very important to this fandom. You know all of the little poems Tolkien wrote — the songs that the characters would sing? Relatively few of those ever made it into the movies. The Hobbit has included more than The Lord of the Rings did, but there are even more of those poems in The Lord of the Rings.

And Adele Mcallister has been arranging them, recording them, and putting them on her Soundcloud. Better yet, she’s really good.

So, I began a petition to have WaterTower Music and New Line Cinema consider placing her on one of the upcoming Hobbit soundtracks. This is about getting an extremely talented indie artist some amazing recognition and about getting Tolkien’s songs out there.

Please consider taking a moment to listen to her music and sign the petition! Thank you!

WOW there’s an Adele McAllister tag on tumblr!

WOW PEOPLE POST THINGS LIKE THIS THERE

EEEEE ADELE I AM SO PROUD OF YOU!!

SIGNAL BOOST, this girl is a personal friend and more importantly she is absurdly talented.

(Her original music is also amazing and definitely worth a listen—she wrote a song inspired by Tennyson’s Ulysses that is legitimately one of my favourite songs ever.)

willdancy:

THIS IS ME BEGGING

If you have the ability to watch Hannibal live tonight PLEASE DO

apparently whether the show gets renewed or not depends on tonights ratings, but regardless we need them

PLEASE PLEASE PLEASE WATCH IT LIVE

Even if you’ve already seen the episode, just turn it on then you can do something else just PLEASE

fuckinghannibal:

thefannibalcampaign:

1) Sign this petition
2) Send an email to NBC 
3) Join the NBC Peacock panel 
4) Boost ratings by watching Hannibal on Hulu.com!

You guys are awesome! We can get this done~ First fan campaign to start soon. All ideas are welcome

If you enjoy watching the show, you can at the very least sign the petition. It takes less than two minutes. GO!